TikTok is introducing a updated setting that permits them to reduce the volume of AI-made content appearing in their timelines. This move comes as the service disclosed that it currently hosts over 1 thousand million content made with AI.
Trial and Implementation
The update is in a pilot phase over the following weeks before a widespread release. This development coincides with a increase in AI content, driven by emerging content generation software.
AI Content on Other Platforms
It has been noted that almost 10% of the most rapidly expanding content creators on a popular video site only show content made by AI. A large amount of this material is considered mass-produced AI material, a label for poor-quality, mass-produced content that is typically absurd or surreal.
Based on user feedback that numerous viewers appreciate content created using AI tools, ranging from AI artwork to educational videos, and we want to give people the option to see more or less of that, depending on their own choices,” commented a platform representative.
Volume and Proportions
The service shared that there are presently 1.3bn videos on its app tagged as artificially created. Overall, more than 100 mn media items are uploaded to the app daily, making clips made by AI a relatively small percentage of its overall inventory.
User Control Features
Users will be able to reduce or increase the amount of AI-generated videos they see by accessing the “manage topic” setting in the platform and choosing AI-made media. Further subjects that currently be adjusted under the tool encompass news, clothing, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s rules mandate users to tag “realistic” artificially created content, and it bans malicious fake videos of well-known individuals or emergencies. Any realistic AI-generated clip that is without a tag can be deleted under its user guidelines.
Additionally, the service will henceforth apply an “AI-made” watermark to content produced via its built-in AI features, or identified by an collaborative effort for recognizing AI-generated material. This step is intended to stop users from seeking to circumvent the labeling process.
Educational Initiatives
The platform is also launching a $2 million educational fund for professionals and institutions to create educational content about responsible artificial intelligence. This project will support charitable organizations dedicated to teaching programming and robotics.
Moderation Strategy
TikTok has supported its moderation strategy, amid debate over proposals to lay off numerous safety staff in the UK. The company is planning to reduce a significant number of roles in its trust and safety department in its British office, with labor groups and digital protection specialists voicing alarm that humans are being replaced by automated systems.
A trust and safety lead clarified that human moderation would continue to be important, but automated tools can shield workers by filtering out the most harmful content ahead of it is viewed by humans. The company stated a significant reduction in explicit and harmful content reviewed by human moderators over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s very important to reduce exposure to harmful content as swiftly, which is why a lot of the machine support is really helping us work at speed.”
